About me

I started my creative journey as a teenager experimenting with photography and learning photoshop. I fell in love with creating digitally, going on to complete graphic design units at university while beginning to freelance; working with local businesses on their brand identities and create digital content. Later I completed a diploma in graphic design to legitimize the skills I had acquired through years of work experience and experimentation.

Skills and Specialities

Photoshop, Illustrator, InDesign, Premier Pro, Figma, Canva, Microsoft

Software

Technical

Profesisonal

Branding, Packaging, Content, Digital & Print, Illustration, Prototyping, Basic video editing

Creative problem-solving, Strategic thinking, Communication, Project management, Adaptability, Attention to detail, Client relationship management

Projects

01

Torrens University Mental Health & Wellbeing Support Communication Campaign

This end-to-end project for Torrens University Australia encompassed audience profiling, student journey mapping, SWOT analysis, and secondary research into how students and young people access mental health resources. These insights informed the development of a communications campaign designed to raise awareness of available support services and reduce stigma, encouraging greater student engagement.

The campaign spanned on-campus OOH and digital assets, incorporating QR codes across multiple touchpoints on platforms and in locations already familiar to students. By increasing the visibility, accessibility, and approachability of mental health resources, the campaign aimed to encourage early help-seeking and reinforce a simple message: whatever you’re going through, there’s support for that.

02

PRINT AND ILLUSTRATION

POSTER &
BROCHURE

This tri-fold brochure presents a stylized visual introduction to Japan creatively combining custom illustration and typography. This layout guides readers through copy writing detailing key destinations and experiences creating an informative and immersive design.

Paired with a matching poster this project highlights layout design and integrated illustration and cultural
story telling.

CAPRI STUDIO

This project included a logo and numerous brand assets to be untiled across social media as well as OOH signage and business cards.

All print files had to be properly prepared and social media assets had to fit the correct specifications for use.

"Phoebe did a fantastic job of designing my studio's logo, and really understood what I wanted my brand identity to be. She developed not only a logo, but a range of brand assets that I could use across social media and my booking system. Phoebe was so easy to work with and happily made amendments and alterations. So happy with the results and services she provided!" Jazz Capri Valente - Capri Studio Owner

03

Client

Work

This was a playful logo design for a local record and second hand bookstore who also hold various community events including free exhibitions, movie screenings, creative workshops and live music.

"Phoebe provided a very personalised workflow to assist in conceptualising the Swoon logo, what it would represent and initial concepts. We already had a specific handmade, stamp like aesthetic in mind that included a swan and incorporated music somehow. I was blown away with the design Phoebe came up with! I would recommend Phoebe for any logo and brand identity projects. " Emma De Costa - Swoon Co Owner

SWOON

This project included developing packaging solutions for an artisan food brand called Flame Tree Food, who specialise in vegan cheeses and handmade pastas.

The project included a logo, cheese packaging labels and pasta bag label. Cheese products are stocked in stores, so labeling had to comply with Food Standard Codes.

FLAME TREE

Phoebe provided a very personalised workflow to assist in conceptualising the Swoon logo, what it would represent and initial concepts. We already had a specific handmade, stamp like aesthetic in mind that included a swan and incorporated music somehow. I was blown away with the design Phoebe came up with! I would recommend Phoebe for any logo and brand identity projects.

Emma De Costa - Swoon Co Owner

Phoebe did a fantastic job of designing my studio's logo, and really understood what I wanted my brand identity to be. She developed not only a logo, but a range of brand assets that I could use across social media and my booking system. Phoebe was so easy to work with and happily made amendments and alterations. So happy with the results and services she provided!

Jazz Capri Valente - Capri Studio Owner

★★★★★

★★★★★

Connect

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